Our sponsorships are broad in scope – from promoting social betterment through our support of events like the Pride and Remembrance Run, to investing in youth, through BMO’s Local Soccer Club Program. BMO supports more than 60 soccer clubs, giving approximately 10,000 kids across Canada a chance to play every year.
BMO is the presenting sponsor of Walk so Kids Can Talk, a major fundraising event for Kids Help Phone, Canada’s only 24/7 national support service for youth, of which BMO is a founding partner. The annual fundraising event ensures that hundreds of thousands of young people across the country continue to have access to the crucial counselling resources. In 2020, this program successfully pivoted to a virtual “Never Dance Alone-a-Thon powered by BMO.”
Kids Help Phone isn’t the only sponsorship to experience a pivot during the pandemic. BMO partnered with MLSE on Bringing Toronto Back to Its Feet, a community food program that utilized the empty kitchen facilities of BMO Field and Scotiabank Arena in Toronto to prepare 13,000 family meals per day, supporting frontline healthcare workers and those affected by food insecurity. Thanks to the support of BMO and other MLSE partners, the program was able to deliver over 500,000 meals to our local communities.
Strong sponsorship heritage
BMO is proud that we’ve been the Official Bank of the Calgary Stampede for more than 30 years, but we go way back as a founding partner and sponsor for more than a century. In 2020, BMO and the Stampede tweaked the almost 100-year-old Stampede pancake breakfast tradition to be a physically-distanced BMO Kids’ Day Pancake Drive-Thru. We also sponsor the Royal Agricultural Winter Fair, the International Plowing Match & Rural Expo, and have been a proud sponsor of the Canadian Western Agribition for more than 40 years.
BMO has a long history of sponsoring organizations that support military families. As the Official Bank of the Canadian Defence Community since 2008, BMO is honoured to be the presenting sponsor of the Canada Army Run and the Navy Bike Ride.